Discover the seamless blend of science, beauty, and empowerment as Dior introduces a refreshed vision for timeless skincare with Charlize Theron at the forefront
Dior Capture Totale enters a groundbreaking chapter with the appointment of Charlize Theron as its ambassador. Celebrated for her timeless elegance and strength, Theron seamlessly embodies the ethos of Dior's renowned anti-aging skincare line. Having been a part of Dior family for over two decades as the face of the iconic J'Adore fragrance, Theron now spearheads this relaunch, symbolizing resilience, innovation, and universal beauty.
"I've been part of the Dior family for over 20 years now, and to be able to continue this relationship in a new and exciting capacity is such an honor", said Theron. Her collaboration with Dior extends beyond beauty campaigns, reflecting shared values of women's empowerment and social responsibility. As the founder of the Charlize Theron Africa Outreach Project and a United Nations Messenger of Peace, Theron amplifies the brand's commitment to global advocacy.
According to Veronique Courtois, CEO of Parfums Christian Dior, "Her Beauty, intelligence, and values have epitomized the Dior woman, and her authenticity gives considerable credibility to this campaign".
Cutting - Edge Skincare Innovation
The relaunch of Dior Capture Totale marks a fusion of groundbreaking science and luxury. Introduced in late December 2024, the line features new products developed with Oxygeno - Collagen (OC-C) technology, a revolutionary approach to anti - aging inspired by regenerative medicine. Created in partnership with the Center for iPS Cell Research Application and approved by Dior's Reverse Aging Board, the OX-C technology is designed to enhance skin regeneration, hydration, and resilience.
"Dior is taking this research into the future, to better understand the mechanism of skin aging and invest in the cosmetics of tomorrow that will delay the appearance of the signs of aging, and even visibly reverse the effects of time", the brand emphasized.
The line's flagship products include Le Serum, priced between $154 and $243 depending on size, and Creme Jour, available for $154 with refill options at $125. These offerings underscore Dior's commitment to combining cutting-edge research with sustainable luxury.
The Iconic Presence of Charlize Theron
Theron's unparalleled career in Hollywood lends further credibility to the Dior Capture Totale campaign. From her Academy Award-winning portrayal in Monster to stand roles in Mad Max: Fury Road and The Old Guard 2, Theron's versatility and strength have captivated global audiences.
Off - Screen, her humanitarian endeavors resonate deeply with Dior's core mission. As a dedicated advocate for HIV prevention and women's rights, Theron's work reflects the brand's emphasis on universal empowerment.
"Dior Capture expresses all the strength of women around the world, whatever their background their stories, and their life choices", Theron shared. "Dior delivers a message of universal femininity that draws strength form within and reveals an incomparable source of confidence: beautiful and youthful skin".
A Legacy of Innovation
First launched in 1989, Dior Capture Totale has been a trailblazer in anti - aging skincare, leveraging decades of advancements in skin stem cell science. The 2025 relaunch builds on this heritage with patented technologies, including an enhanced generation of liposomes.
"Looking ahead to 2025, we are revisiting the core products of the line with a renewed commitment to showcasing the pioneering spirit of this range", said Courtois. "The new iteration explores scientific territories inspired by regenerative medicine, reaffirming Capture Totale's position as a leader in innovative skincare".
A Dynamic Future
As Dior Capture Totale charts its future, Theron's advocacy and cinematic prowess offer a harmonious blend of beauty, empowerment, and innovation. The first campaign, captured by renowned photographer Brigitte Lacombe, premieres globally on January 1, 2025, celebrating the timeless elegance and transformative power of Dior.
Meanwhile, Theron's 2025 schedule is equally dynamic. "I'm getting ready to shoot a really fun and intense movie for Netflix next year", she revealed. Alongside her on - screen projects, her production company, Secret Menu, is preparing to release several exciting TV and documentary ventures, promising a remarkable year ahead.
